Nicolas Hinternesch - Personal Website

Throwing caps at the HSBA Graduation ceremony 2014

B.A. of Business Administration and M.A. in New Media Studies

Academic Education

Master of Arts in New Media Studies
DePaul University
Chicago, IL / USA
Fulbright Scholarship & Graduate Assistantship
Focus of Studies:

Web Design & Web Development
UX & Usability Testing
New Media & Technology Culture

Bachelor of Arts in Business Administration
Hamburg School of Business Administration (HSBA)
Hamburg / Germany
Dual studies program in coorporation with the Colgate Palmolive Company
Focus of Studies: Digital Marketing & E-Business

Summer School
University of Sussex
Brighton / UK
Global Economic Issues

Professional Expertise

I work on the intersection of:
Analytics - Data - Programming - Consulting - Business - Digital Marketing - Design

Digital Analytics

Senior Digital Analytics Consultant for the full analytics cycle:
Pre-sales, KPI-definition, strategic needs analysis, tagging & technical implementation, data quality control, data mining, statistical analysis, data visualization & democratization, business value creation
Technical implementation of tag-based web tracking solutions on all platforms (responsive web, apps, voice assistants)
AT Internet Analytics Suite (Admin & User Certification 2018), Google Analytics (GA Individual Certification 2019), Adobe Analytics

Statistical Analysis, Data Science & Data Visualization

Design, development, and deployment of data mining models for eCommerce datasets using Python (association analysis, market basket analysis)
Design, development, and deployment of machine learning models for digital analytics data using R, Python, and other end-to-end-to-end ML platforms (user clustering via k-means, conversion prediction via random forest & decision tree models)
Design and implementation of multiple data-visualization and -reporting projects (PowerBI, Google Data Studio, Tableau, other Dashboarding tools)

Programming & Web Development

Development and deployment of various JavaScript programs, plugins, and tags
Development and release of different Skills for Amazon Alexa
Design, development, deployment, and management of multiple websites and web-apps

Consulting

Analytics strategy consulting with cross-functional teams
Management of full analytics migration projects from different vendors (Google Analytics, Adobe Analytics, Comscore)
Client facing trainings and workshops
Creative pre-sales engineering for prospective clients
Strategy consulting for voice user interfaces and Alexa skill development
Freelance consulting for startups and small businesses (analytics, web development, web design, digital marketing)
AdWords consulting for non-profits

Business, Digital Marketing & E-Commerce

Extensive work experience at international (Fortune 500) companies and with large clients from various verticals (publishing, broadcasting, e-commerce, FMCG, gaming)
Development, performance monitoring, and analysis of online-, mobile- and social-advertising campaigns
Support of paid search projects (Google AdWords) for international FMCG brands
FMCG sales management at different online retailers and online shopping clubs
Brand website projects for international FMCG brands (redesigns, relaunches)
SEO quality assessments for international brand websites

Design & Creative Work

Web design, UX design, and usability testing
Data visualization, dashboarding, and reporting
Product evangelism: Keynotes at global professional conferences, webinars, industry-specific online publishing

Toolbox

Web Development, Programming & Tag Management
HTML5
CSS3
JavaScript
jQuery
Bootstrap
Ruby on Rails
Google Tag Manager
Adobe DTM
Tealium iQ
Alexa Skill Development (ASK, Node.js)

Data Analysis, Visualization & Advertising Tools
Python
R / RStudio
Shiny for RStudio
SQL (Basics)
Power BI
Google Data Studio
Tableau
Dataiku DSS
Tealium Audience Stream

Basics & Business Tools
Microsoft Office Suite
Lotus Notes
SAP
Symphony IRI
Adobe InDesign

Nicolas Hinternesch playing guitar at a wedding

Writing & Playing Music

Brain and Mouth - Singer Songwriter

My recent release: The Conical EP. Available on your favorite music streaming service.

I play, write, and record music. I have played my songs on many stages around the world. I play bars & clubs, public events, open mics, living rooms, and pretty much anything in between.

Contact me for booking inquiries.

You can find and follow my music on

Academic Digital Work

Digital Storytelling & Photography

HCI Research Paper:
Creating a Measurement Framework for Live Chat Mediated Customer Contact

Digital Content Strategy for Local Nonprofit

Full Usability Test Report for a European Startup

Various Web Design and Web Development Projects

Programming & Web Development

Web Design and Web Development

You can find a few of my web development & programming projects on my Devpost portfolio page.

Corporate Work Experience

Corporate Experience

Senior Digital Analytics Consultant at AT Internet
London, United Kingdom (May 2018 - present)
Hamburg, Germany (October 2016 - April 2018)
Work:

Strategic and operational consulting for clients from various verticals in order to set up, manage, and analyze the tracking of their digital assets with the AT Internet Analytics Suite
• Technical implementation of tag-based tracking solutions for all platforms (responsive web, mobile app, voice assistants, interactive TVs, set top boxes)
Consulting work with cross-functional teams across the entire SaaS cycle for digital analytics: Pre-Sales Consulting - Strategic Needs Analysis – Implementation & Tagging - Data Quality & Processing - Data Mining & Statistical Analysis – Visualization, Democratization & Reporting - Business Value Creation
Management of full analytics migration projects to AT Internet from other solutions (Google Analytics, Adobe Analytics, Comscore)
Preparation and execution of long term on-site projects, client-faced tranings and workshops
Product management: Development of new analytics functionalities (e.g. voice analytics features, integration of data mining- and machine learning-based analyses into the AT Internet Analytics Suite)
Product evangelism: Speaker at global professional conferences, online publishing, webinars
Coaching and management of junior consultants
Clients: Lead consultant for the biggest British, Irish, and German media publishers and public service broadcasters; other clients from various countries and verticals (e-commerce, media, online services, agencies, gambling)

Freelance Consultant & Developer
London, United Kingdom (May 2018 - present)
Work:

Pro bono analytics consulting for startups and small businesses (Google Analytics, Google Tag Management)
Pro bono consulting for voice user interface strategy and development of Alexa skills

Digital Marketing North and West Europe at GlaxoSmithKline (Internship)
Hamburg, Germany (July 2015 - December 2015)
Work:

Website tracking (Google Analytics, Omniture SiteCatalyst)
Strategic and operational support of all SEA projects
Development, performance monitoring, and analysis of online-, mobile- and social-advertising campaigns
Youtube channel creation, maintenance, and performance analysis
Coaching and consultancy for the Marketing-teams regarding digital topics and web-tracking (Google Analytics Training Sessions)
SEO quality assessment for brand websites
Support for global SEO projects

Management Trainee at Colgate-Palmolive
Hamburg, Germany (October 2011 - September 2014: dual-studies program)
Work experience across various departments:

Sales: E-Commerce & Hyper Market Environment
(Digital) Consumer Marketing
Retail- / Shopper Marketing
Category Management
Logistics
Customer Service
Supply Chain
Finance
Human Resources

Creative & Professional Writing

Writing

Find some of my professional & reflective writing on Medium:

Sonification - Listen To Data

Tracking Honey — How To Measure the Impact of Automated Couponing on eCommerce

No More Eyeballs — The Impact of Voice on Digital Content Providers

How to Permanently Set the Default-Version of NBA.com by Playing With Your Browser-Cookies

The Physique of the NBA: Data Viz w/ RStudio and Plotly.

Steering Conversation: How Netflix Decides What We Think About.

likewise - Reinventing Impression: Designing, Pitching, and Critically Reflecting on an Imaginary App

Why Choice-Based Advertising Should Be MUCH Bigger Than It Is

Find some of my creative writing on Hello Poetry.

International Experience

Currently living and working in London.
Professional work experience in different countries and at multinational companies.

Masters Degree at Depaul University in Chicago on a Fulbright Scholarship.

Graduate Assistant at the College of Liberal Arts and Social Sciences at DePaul University.

German Language Tutor at the Department of Modern Languages at DePaul University.

International Summer School in Brighton / United Kingdom on a DAAD Promos grant.

High School Year Abroad in Davenport Oklahoma.

Based in London / UK.
Languages: German (Native Language), English (Full Professional Proficiency; TOEFL ibt: 109), Spanish (Elementary Proficiency)