Clients include
BBC|
RTE |
UKTV |
FAZ |
Sazka |
Songkick|...
Work & projects involve
SaaS sales strategy and methodology | Presales engineering | Solutions consulting | Leading and scaling global solutions engineering teams | Cross-functional team leadership | SaaS migrations | RFI, RFP, POC management | Technical solution design | Enterprise technology stacks and architectures | AI and LLMs: Integration, tooling, workflow automation | Data and analytics strategy | User journey orchestration | Paywall- and subscription-management | Cross-platform tagging implemention: client-side and server-side | Web browser technologies | Data privacy and compliance | Analytics, DMPs, CDPs | First party data strategies | Audience segmentation and activation | BI and cloud data warehouse integrations | Data visualization | Data democratization | Programming and web development | Product management | Product evangelism | Digital marketing | Ecommerce | Voice user interfaces | Webinars, workshops, blogging, public speaking, guest lecturing
Toolbox
- AI and LLMs: Cross-model expertise leveraged through cross-vendor GUI tools (chatbots, agent builders etc.), CLI tools (Claude Code, Gemini CLI etc.), AI Gateways, and API integrations, including various concepts, such as MCPs, ACP, subagents, RAG etc.
- Digital analytics, audience data: Piano Analytics, AT Internet Analytics Suite, Google Analytics, Adobe Analytics, Amplitude, Piwik Pro, Mixpanel, Piano Audience, Cxense
- User journey orchestration, paywall, subscription, identity management: Piano Activation, Piano VX, Piano ID, CeleraOne
- Programming, web development, tag management: HTML, CSS, JavaScript, various libraries and frameworks (jQuery, Bootstrap etc.), browser technologies, browser extensions, API development, Google Apps Script, Google Tag Manager, GTM template development, Adobe DTM/Launch, Tealium iQ, Wordpress CMS, Alexa Skill Development, Node.js, PHP (basics), Ruby on Rails (basics), Python (basics), R (basics), serverless cloud functions (GCP, AWS)
- Data warehousing, BI, data analysis, visualization: SQL (basics), Snowflake Cloud Essentials, Power BI, Looker Studio, Tableau
- Basics, business tools: MS Office, Google Workspace, Salesforce CRM, Gong, Dealhub CPQ, JIRA, Confluence, ZenDesk, Github, Airtable, SAP, Adobe InDesign
Certifications
Piano Analytics Certification (User & Admin) | AT Internet Analytics Suite Certification (User & Admin) | Google Analytics Certification (GA4, Universal Analytics) | Amplitude Certification (Specialist & Practitioner) | Google Tag Manager Fundamentals Certification | Snowflake Essentials Data Warehouse Certification | Simmer Technical Marketing Handbook Certification | Claude Code in Action Certification | AWS Certified Alexa Skill Builder | TOEFL ibt (109)
Scholarships
Fulbright Scholarship | DAAD Scholarship | Graduate Assistantship