Global Vice President Sales Engineering at Piano
Berlin, GER - Since July 2026

Freelance Consultant & Developer specialized in digital analytics, tag management, front end development, technical solution architecture design, AI and LLM tooling, evangelism and content creation
London, UK / Berlin, GER - Since May 2018

Director of Solutions Engineering EMEA at Piano
London, UK / Berlin, GER - 4 years

Senior Solutions Engineer at Piano
London, UK - 1.5 years

Senior Digital Analytics Consultant at AT Internet
London, UK - 3 years
Hamburg, GER - 1.5 years

Graduate Research Assistant & German Language Tutor at DePaul University
Chicago, IL, USA - 2 years

Digital Marketing North & West Europe at GlaxoSmithKline (Internship)
Hamburg, GER - 0.5 years

Management Trainee at Colgate-Palmolive
Hamburg, GER - 3 years


Projects involve
- SaaS sales strategy and methodology, GTM, presales solutions engineering, technical solution architecture design, enterprise technology stacks, SaaS migrations, RFI, RFP, POC management
- AI and LLM integration, tooling, workflow optimization
- Management, leading and scaling global teams, cross-functional team leadership
- Programming and development
- Data and analytics strategy, cross-platform tagging implementation, data privacy and compliance
- Cross-channel activation, user journey personalization, subscription management, data democratization, product management, digital marketing, ecommerce
- Product evangelism, keynote speaking, conferences, webinars, workshops, blogging, guest lecturing

Toolbox
- AI, LLMs: Cross-model expertise through cross-vendor tools via GUI, CLI, gateways, integrations
- Data, analytics, tag management, martech: Piano Analytics, AT Internet Analytics, Google Analytics, Adobe Analytics, Adobe CJA, Amplitude, Piwik Pro, Mixpanel, Google Tag Manager, Adobe DTM/Launch, Tealium iQ, Piano Audience, Cxense, Piano Subscriptions, Piano Composer, Piano Identity Management, CeleraOne, Google Marketing Platform
- Programming, web development: HTML, CSS, JavaScript, prominent libraries and frameworks, browser technologies, browser extensions, API development, Google Apps Script, Wordpress CMS, Alexa Skill Development, Node.js, PHP (basics), Ruby on Rails (basics), Python (basics), R (basics), serverless cloud functions (GCP, AWS)
- Data warehousing, BI: SQL (basics), Snowflake Cloud Data Warehouse, Power BI, Looker Studio, Tableau
- Basics, business tools: Office tools, Salesforce CRM, Gong, Dealhub CPQ, JIRA, Confluence, ZenDesk, Github, Gitlab, SAP, Adobe InDesign

Certifications
- Piano Analytics Certification (User & Admin), Google Analytics Certification, Amplitude Certification (Specialist & Practitioner), Google Tag Manager Fundamentals Certification, Stape Server-Side Tagging Certification, Snowflake Essentials Data Warehouse Certification, Simmer Technical Marketing Handbook Certification, Claude Code in Action Certification, AWS Certified Alexa Skill Builder, TOEFL ibt (109)

Scholarships
- Fulbright Scholarship
- DAAD Scholarship
- Graduate Assistantship