Clients include
BBC|
RTE |
UKTV |
FAZ |
Sazka |
Songkick|...
Work & projects involve
SaaS sales strategy and methodology | Presales engineering | Solutions consulting | Leading and scaling global solutions engineering teams | Cross-functional team leadership | SaaS migrations | RFI, RFP, POC management | Technical solution design | Enterprise technology stacks and architectures | AI and LLMs: Integration, tooling, workflow automation | Data and analytics strategy | User journey orchestration | Paywall- and subscription-management | Cross-platform tagging implemention: client-side and server-side | Web browser technologies | Data privacy and compliance | Analytics, DMPs, CDPs | First party data strategies | Audience segmentation and activation | BI and cloud data warehouse integrations | Data visualization | Data democratization | Programming and web development | Product management | Product evangelism | Digital marketing | Ecommerce | Voice user interfaces | Webinars, workshops, blogging, public speaking, guest lecturing
Toolbox
Digital analytics, audience data: Piano Analytics, AT Internet Analytics Suite, Google Analytics, Adobe Analytics, Amplitude, Piwik Pro, Mixpanel, Piano Audience, Cxense |
User journey orchestration, paywall, subscription, identity management: Piano Composer, Piano VX, Piano ID, CeleraOne |
Programming, web development, tag management: LLMs and agentic AI, HTML, CSS, JavaScript, various libraries and frameworks (jQuery, Bootstrap etc.), browser technologies, browser extensions, API development, Google Apps Script, Google Tag Manager, GTM template development, Adobe DTM/Launch, Tealium iQ, Wordpress CMS, Alexa Skill Development, Node.js, PHP (basics), Ruby on Rails (basics), Python (basics), R (basics), serverless cloud functions (GCP, AWS) |
Data warehousing, BI, data analysis, visualization: SQL (basics), Power BI, Looker Studio, Tableau, Snowflake Cloud Essentials |
Basics, business tools: LLMs and agentic AI, MS Office, Google Workspace, Salesforce CRM, Gong, Dealhub CPQ, JIRA, Confluence, ZenDesk, Github, Airtable, SAP, Adobe InDesign
Certifications
Piano Analytics Certification (User & Admin) | AT Internet Analytics Suite Certification (User & Admin) | Google Analytics Certification (GA4, Universal Analytics) | Amplitude Certification (Specialist & Practitioner) | Google Tag Manager Fundamentals Certification | Snowflake Essentials Data Warehouse Certification | Simmer Technical Marketing Handbook Certification | AWS Certified Alexa Skill Builder | TOEFL ibt (109)
Scholarships
Fulbright Scholarship | DAAD Scholarship | Graduate Assistantship